“For fans of GIPHY, the Extension presents another huge arena in which to use GIFs to communicate with friends and strangers.” “We built this Extension for broadcasters who want to give their viewers the ability to participate in the stream and interact with other viewers via GIFs,” said Santaniello.
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Unlike other Extensions which use donations or subscriptions, Santaniello hopes GIPHY’s simplicity and low barrier of entry will lead more streamers to install and more viewers to get involved. “Viewers can insert a term and GIPHY will ‘automagically’ deliver the perfect GIF for that term and layer it atop a broadcaster’s stream for all of the audience to see.” “If you’ve used GIPHY on Slack or elsewhere on the web, GIPHY for Twitch works in much the same way except with a slim, graphical interface,” explained Santaniello. Once installed on your stream, simply select a section of screen to display GIFs on, and then the Extension pretty much does the rest. To that point, GIPHY is incredibly simple and intuitive to use. “Our goal was to bring the fast-paced, witty, reference and meme-laden back-and-forth banter that GIPHY excels at to the world of Twitch streamers and their viewers, followers, and subscribers,” said Santaniello. Seeing all the different ways streamers worked to integrate visuals onto their streams inspired him to bring the simple, yet powerful GIPHY toolset to Twitch. **Nick Santaniello is a senior product engineer at GIPHY and retro gaming fan who loves to watch speedruns on Twitch. The app has long been a staple of online interactions, and now it’s made the move to Twitch. Whether you were finding the perfect response on Twitter or just goofing around on Slack, you’ve probably used GIPHY for your urgent GIF needs.
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